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The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)

The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter)
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Additional The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter) Information

THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE
CLASSROOM
Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books.

When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life.

What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me…” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own.

This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”



 

What Customers Say About The Moment It Clicks: Photography secrets from one of the world's top shooters (Voices That Matter):

Good coverage on available light examples. I highly recommend to the intermediate level photographer, once you got already command on your gear. Very inspiring book, elegant lay-out and design. The author has successfully combined real experience and technical advice in a simple and pleasant way. No deep-tech discussion, just practice.

However, whether my students find it frustrating or not, I think it's a great reference tool for DIY techniques and playing in photoshop in attempts to achieve similar effects. (My institution is not an "art school" or a pure technical program, it's more academic and interdisciplinary). As a photo prof I purchased this book for students to page through for inspiration. The biggest flaw is that most of these shots are not feasible to your average student or artist.

I'm not specifically found of National Geographic pictures or the other magazines for which Joe works. And I plan to buy a remote control for my camera. It's one of the best and most helping book that I ever read on photography.

Basically Joe's giving just the information that I need to start the journey toward better pictures. And also a bunch of lightning equipment, starting with Bron and certainly some light boxes.Joe, if you read this: Bravo for your book. I have also ordered his new book.

After having borrowed this book from the library now I'm going to purchase it. It just gives me the envy to start learning and learning again what I know on photography. and Thank you.

Unlike one of the reviewers who said that this book doesn't explain how Joe took his pictures I think that he gave much of what is needed to go along his path. But when I see and when I read what Joe does I'm truly amazed.

Thanks Joe. The lessons I have learned from this book have just added that much more to my portfolio as a photographer. This is my second Joe McNally book (the first book was "The Hot Shoe Diaries") and I have experienced a workshop with him as well. His humor in the books and at the workshops is very funny.

Joes describes in detail about each photo presented and what was involved to make the photo. Joe displays and lists all of his camera and lighting gear.

That chapter is equally good. Finally, if you buy the book and register it with the publisher, you can download for free an extra chapter as a PDF.

I highly recommend Joe McNally's book. All of the photos are excellent.

Overall, one of the best photo books I've read over the last 40 years. Lots of practical lighting tips and a look at what it means to be an assignment photographer who reports to editors and directors of photography.

Many of the stories are quite funny too.

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